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Problem-Aware Meta Ads

Sell the relief, not the product.

Lead-gen or conversion objectives recommended. UGC-style screen recordings (15–25s) + carousel formats.

Creative 1 — "Tab Hell" (1080×1080)

Angle: chaos → one place

Rightmove – 5 bed…
Zoopla – 4 bed…
OnTheMarket…
ESPC – Morningsi…
Google Maps
Stamp duty calc…
Mortgage calc…
+ 24 more

Sound familiar?

30 open tabs.

Zero clarity.

One Findo dashboard.

Analysis · Costs · Comparisons · All your properties.

Findo

Creative 2 — "Hidden Costs" (1080×1080)

Angle: the listing price is a lie

Findo

The price you saw

£385,000

Stamp Duty (SDLT)£9,250
Solicitor & surveys£2,800
Service charge (annual)£2,100
Gas · Electric · Council Tax£310/mo
Mortgage repayment£1,720/mo
True monthly cost£2,381/mo

Findo calculates this automatically from any listing link

Creative 3 — "Two Contenders" (1080×1080)

Angle: indecision is killing you

FindoSide-by-side compare
Property A74%

£425k

Monthly cost£2,100
EPCC
Commute22 min
Risks2 flagged
Property B89%

£395k

Monthly cost£1,940
EPCB
Commute18 min
RisksNone

AI Verdict: Property B wins

£160/mo cheaper · better EPC · no risk flags

Creative 4 — "Survey Panic" (1080×1080)

Angle: surveyor gave you a PDF and you have no idea

Findo

Your surveyor just sent this.

47 pages.
What does it actually mean?

HomeBuyer_Survey_Report.pdf
Roof structure — significant defects present
Damp penetration — monitor and remediate
Electrics — partial rewire recommended
Window seals — minor maintenance required

Estimated remediation cost

Roof · damp · electrics combined

£18–27k

Creative 5 — "Commute Reality" (1080×1080)

Angle: "great location" is relative to YOUR life

FindoTravel time reality check

The listing says

"Excellent transport links"

Your office (Edinburgh Centre)
Train + walk54 min
Partner's office (Leith)
Bus38 min
Primary school (catchment)
Walk8 min
Nearest supermarket
Walk12 min
GP surgery
Walk6 min

Add your important places. Findo maps real travel times — not straight-line guesses.

Carousel — "Cost · Risks · Location · Verdict" (4 slides, 1080×1080)

Swipe format · lead-gen objective

1 of 4 — Costs

What will you actually pay each month?

Findo totals mortgage, bills, service charges, council tax — from just a listing URL.

True monthly cost£2,381
Swipe
2 of 4 — Risks

What could go wrong?

Upload your survey. Findo flags red-level defects and estimates remediation cost ranges.

Roof defects — Level 3
Damp penetration — Level 2
Short lease — 71 years
Swipe
3 of 4 — Location

Is the area right for your life?

Commutes, schools, GPs, crime — personalised to your important places.

Your commute22 min
Nearest primary school0.4 mi
Crime rate vs. area avg+14%
Swipe
4 of 4 — Verdict

Should you make an offer?

Findo weighs everything — costs, risks, fit — and gives you a clear recommendation.

Recommend: Make an offer

Strong fit score · costs within budget · one manageable risk

Findofindo.co